Sam has spent the last two decades in senior roles supporting athletes and teams across Professional, Olympic and Paralympic sports.  These have included Welsh Rugby, England Cricket, GB Hockey, British Equestrian, and the UK Sports Institute.  He is also currently vice-chair of the Performance Advisory Group for Archery GB.

Sam is passionate about supporting others to succeed, to grow, and to be the best they can be.  He believes in the power of sport and physical activity and the positive role it can play in the health and well-being of all in society, ensuring that it is accessible to everyone.

Sam was attracted to Parkour UK because of its open, democratic, inclusive approach and the potential to build a healthy, stable NGB to fulfill its mission to serve, elevate, and add value to the Parkour community.

Sam holds a Masters in Sporting Directorship and is a qualified executive coach.