Independent Directors & CEO

Jude brings with her an excellent knowledge of the UK’s sporting landscape with almost 20 years of experience in management roles within the sports and charity sectors. She has held notable positions with various sports committees and is an accomplished leader and motivator of people.

She specializes in sports governance, integrity, equality, diversity, and inclusion. Jude particularly enjoys facing big strategic challenges, change management, and problem-solving, utilizing her extensive network within the industry.

Jude is currently supporting UK Sport in the role of Sport Advisor, leading the frontline assurance of UK Sports standards and requirements with NGBs, including in governance, diversity, and integrity. Prior to this, she was the Chief Executive Officer of an independent charity, Together Active, where she developed a strong organisational culture and achieved excellent governance standards.

Parul is a qualified chartered accountant with a master’s in business administration and is passionate about the 3P’s (People, Process, and Performance).  

Parul is a senior finance professional, six sigma certified coach & mentor with 25+ years of progressive global leadership experience as an auditor, business transformation leader, coach & mentor, focusing on process, people & projects for multiple B2C & Corporate financial services businesses across India, US, and UK.  

Additionally, Parul is an avid sports enthusiast and has represented the district Ghaziabad (Uttar Pradesh, India) in multiple Table Tennis Tournaments in her primary and secondary school years.

Parul has since been actively building a portfolio of work including:  

• Senior Independent Director of the Board for Parkour UK
• Portfolio CFO (supporting start-ups to scale, sustain & be profitable)
• Speaker, delivering a masterclass on leadership and transformation frameworks and concepts.
• Volunteer with Spear – Resurgo Employment Initiative for 16-24year olds, as well as a sponsor for other charities like Refuge & WalktheWalk: Uniting against Breast Cancer. 

Parul lives in London with her husband Nick and her 2 daughters Anika (18yrs) and Arianna (13.5yrs). She is a keen Indian classical dancer, and travel enthusiast who enjoys constant learning and has an active lifestyle with frequent treks and London’s hidden walks. She is hoping to attend her first Parkour lesson soon. 

 

Dr Tracy Rea’s career history to date spans over varying industries. Tracy has recently finished two years as the European Head of Human Capital/People at Laing O’Rourke within construction. Previously Tracy worked as a Product Owner with the Agile Centre of Excellence within Group Transformation at Lloyds Banking Group. And the early days of her career were grounded within high performance sport, having previously been employed as Performance Director of Scottish Gymnastics in the lead up to the 2014 Glasgow: Commonwealth Games, as well as competing internationally herself. Tracy’s PhD examines the concept of talent transfer within sport and this was this was the stimulus for Tracy to try and prove the hypothesis herself across industries and roles, hence the reason behind her move from sport to banking and then construction. Tracy also holds the role of non-executive director on the board of CIMSPA: Chartered Institute for the Management of Sport and Physical Activity in the UK as well as Chair of the Disciplinary panel.

Tracy is passionate about volunteering in the sport sector and felt Parkour was a unique opportunity to drive a different agenda to the traditional governing body. Indeed her 9-year-old daughter knew more about the sport before Tracy started researching it. And with Tracy having completed her Masters in Sport Psychology, the concept of overcoming a challenge mentally as well as physically, was something she found intriguing.

Duncan is a digital communications and marketing expert with over 8 years of experience working in the world of sports.

Duncan has worked across all levels of sporting organisations from amateur to professional, international and governance organisations.

Between 2019 and 2022 Duncan worked for Glasgow Warriors leading on the club’s digital content and PR strategy leading to a three-fold increase in video output, a 27% growth in viewership, and generating an average of 80 pieces of print and digital coverage each week in national publications.

Duncan now works for one of the UK’s leading sports communications agencies creating and managing campaigns for TennisScotland, CSSC, and UEFA – including the Europa League and Women’s Champions League.

Natasha brings with her 20 years cross-sector experience, including more than a decade in media production where she delivered numerous award-winning campaigns for the BBC and Red Bee Media. As a keen advocate for the vital, transcending role education, sport and culture can play in transforming lives, Natasha launched a consultancy business focused on helping young people to identify and access opportunities to thrive within the culture, media and sports industries.