Independent Directors & CEO

Tracey Crouch MP

Tracey grew up and was educated in Kent. Tracey left Kent to study at The University of Hull when after graduation she accidentally found herself working as a researcher to a  Conservative MP rather than training to become a solicitor. Tracey is a keen sports enthusiast and since ‘retiring’ from playing football has become a FA qualified football coach.

Tracey was elected to represent the constituency of Chatham & Aylesford in 2010 and in doing so became the first Conservative MP for the seat.  During the 2010-2015 Parliament, Tracey championed issues ranging from better dementia care, improving alcohol misuse treatment, addressing the problem of high cost credit, better rail services and upgrading our local infrastructure.

In 2015, Tracey was re-elected and was soon after asked by the Prime Minister to serve as Parliamentary Under-Secretary at the Department for Digital, Culture, Media & Sport (DCMS).  In the 2017 General Election, Tracey again retained her seat.

Tracey was the Minister for Sport & Civil Society at the DCMS from May 2015 until November 2018.

Stephen Mitchell

Stephen currently works for himself advising, consulting and supporting sporting organisations around initiatives related to people and learning. Having previously worked for SkillsActive, the Sector Skills Council for Active Leisure, Learning and Well-being for 9 years, Stephen is a huge advocate of all things learning and development, and restricts his new business links to working with organisations who want to invest in their people through stronger recruitment, retention and talent development initiatives. Some of Stephen’s current clients include StreetGames the West Ham United Foundation, Thomas International Sport, the Premier Education Group and Creative Sport and Leisure Limited. Stephen also sits on the Board the County Sports Partnership for Essex – Active Essex – and chairs the local Active Network for Basildon. Alongside the Parkour role, these 2 voluntary positions ensure Steve keeps a hand in with front line delivery of sport and physical activity programmes. Steve was originally born and raised in Coventry and studied Sports Science (with rugby!) at Loughborough University. A retired rugby player, Stephen is a firm believer in the power of sport and the role it can play in changing lives – particularly of our future generations.